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Charleon: 2013-08-16 05:03:32 pm
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Charleon: 2013-08-15 12:43:09 pm
I guess we haven't really discussed how the different areas will be handled, but for Marketing which i definitely want to be a part of, I reckon making a separate post with ideas and goals would be good.
As we all know; information about ESA 2013 could have been spread way far and way wider. This topic is not going to be all about the work prior to the marathons, but also things we could do generally to rise our exposure.
How we can get more publicity next year / How do we spread the word about us?
* Contacting the game-sections at different local/international newspapers by phone/mail
* Build an extensive Mail-list or excel document with mail/contact information to Gaming news-sites/Communities that would be interested in us.
* Market and answer questions about ourselves in large gaming-forums
* Posters in strategic places in large cities
* Create an official Ludendi Facebook page. I know there's a group for the local organization, but an official organization Page is needed to help the organization's international presence for events like ESA. Do the same for Google+ (helps with SEO). Twitter is already there as @TeamLudendi. The goal is to cover the largest social medias and to create regular updates and information.
* Make a list of social media influencers in Speed Running, Video Games, and the ESA 2014 charity of choice on Facebook, Twitter, Google+. Make sure they see ESA hype, and encourage them to forward it.
* Consider creating a Pinterest account, that pins videos and links of Team Ludendi members and ESA runners.
* Make sure in your list of video game press that you include influential bloggers. And for the love of all that is good, use BCC if you mass email them. :)
Two tools that are good for keeping presences on multiple media are IFTTT and HootSuite.
How we would like to portray ourselves when we spread the word?
Now when I think about it i don't remember what i thought when i formulated the question, I guess
it's about our image; would we like to highlight the charity for instance?
What sort of preparations must be done in order for us to market ourselves? (Media, etc..)
* Press-Package (a zip file etc) containing Logo, Artwork, poster-material and general information for the event
* Mail used for mass-mailing (please take into account how we would like to portray ouselves)
* Forum post template for use on forums
* Time-plan and definition of tasks
When do we spread the word about us and to whom?
* I think timing of when we spread the word about us is important. Too early and people will forget about us; too late the buzzword won't have time to spread.
What kind of expenses can we expect?
* e.g Printing of posters.
What people want to work with this, and what are their separate tasks?
* Charleon - Building Mail-lists to potential News-sites, oversee the actual progress
What should be logical milestones and goals for the marketing section?
* E.g when should the final plan be ready?
* How many people would we like to reach?
Tasks
* Define the tasks
* Define social network coverage and updateing-strategy.
* Appoint responsible people to update said social networks.
https://docs.google.com/spreadsheet/ccc?key=0AgFOHSGtWeVxdENmdUJPVHF2aVZTdUlOSHNSU3JQc1E&usp=sharing
This first post will be updated regurarily. If you have additional questions that have to be answered, or some propositions/suggestions, please post them in this topic
As we all know; information about ESA 2013 could have been spread way far and way wider. This topic is not going to be all about the work prior to the marathons, but also things we could do generally to rise our exposure.
How we can get more publicity next year / How do we spread the word about us?
* Contacting the game-sections at different local/international newspapers by phone/mail
* Build an extensive Mail-list or excel document with mail/contact information to Gaming news-sites/Communities that would be interested in us.
* Market and answer questions about ourselves in large gaming-forums
* Posters in strategic places in large cities
* Create an official Ludendi Facebook page. I know there's a group for the local organization, but an official organization Page is needed to help the organization's international presence for events like ESA. Do the same for Google+ (helps with SEO). Twitter is already there as @TeamLudendi. The goal is to cover the largest social medias and to create regular updates and information.
* Make a list of social media influencers in Speed Running, Video Games, and the ESA 2014 charity of choice on Facebook, Twitter, Google+. Make sure they see ESA hype, and encourage them to forward it.
* Consider creating a Pinterest account, that pins videos and links of Team Ludendi members and ESA runners.
* Make sure in your list of video game press that you include influential bloggers. And for the love of all that is good, use BCC if you mass email them. :)
Two tools that are good for keeping presences on multiple media are IFTTT and HootSuite.
How we would like to portray ourselves when we spread the word?
Now when I think about it i don't remember what i thought when i formulated the question, I guess
it's about our image; would we like to highlight the charity for instance?
What sort of preparations must be done in order for us to market ourselves? (Media, etc..)
* Press-Package (a zip file etc) containing Logo, Artwork, poster-material and general information for the event
* Mail used for mass-mailing (please take into account how we would like to portray ouselves)
* Forum post template for use on forums
* Time-plan and definition of tasks
When do we spread the word about us and to whom?
* I think timing of when we spread the word about us is important. Too early and people will forget about us; too late the buzzword won't have time to spread.
What kind of expenses can we expect?
* e.g Printing of posters.
What people want to work with this, and what are their separate tasks?
* Charleon - Building Mail-lists to potential News-sites, oversee the actual progress
What should be logical milestones and goals for the marketing section?
* E.g when should the final plan be ready?
* How many people would we like to reach?
Tasks
* Define the tasks
* Define social network coverage and updateing-strategy.
* Appoint responsible people to update said social networks.
https://docs.google.com/spreadsheet/ccc?key=0AgFOHSGtWeVxdENmdUJPVHF2aVZTdUlOSHNSU3JQc1E&usp=sharing
This first post will be updated regurarily. If you have additional questions that have to be answered, or some propositions/suggestions, please post them in this topic
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